Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Based on the success of your WSOM Rocks experiment, you launch the new WSOM Spirit Shop and are responsible for sourcing and selling a line

Based on the success of your "WSOM Rocks" experiment, you launch the new WSOM Spirit Shop and are responsible for sourcing and selling a line of 6 spirit items (see exhibit A). Most of your sales will likely occur during September, so you have plenty of time to line up your supply plans given that it is currently late April. Having done a particularly spectacular job on the Sport Obermeyer case, you have quite insightfully created a supply chain with dual sourcing capabilities. One vendor is located in Vietnam and provides very low costs, but with longer lead times. The second vendor is located in Cleveland and offers higher costs with super short lead times.  The Vietnamese vendor has a minimum order of 50 units (per item). The Cleveland vendor does not have a minimum order. Detailed lead times and vendor costs can be found in the WSOM Spirit Shop spreadsheet, Exhibit B (this spreadsheet can be found on Canvas in the Final Exam module). Note, the Vietnamese vendor's pricing includes the cost of delivery to Cleveland. You have six undergraduate marketing majors on your team who have provided sales forecasts (see Spirit Shop spreadsheet, Exhibit A). There is a July early-order opportunity for students to place orders at a discount (to be fulfilled in September). Historically, these early orders have been very accurate indicators of total demand. Assume that any units not sold will be shipped to a surplus clothing store at a cost of $2.50 per unsold item. Note that your sourcing options are different than in QQ-1 (you cannot source from Toronto, nor do you have the nearly instantaneous back-room capabilities). Questions:

  1. Using the data provided, make a recommendation for how many units of each style you should order from the Vietnamese vendor and from the Cleveland vendor. Explain the rationale behind your recommendations (and show your calculations).  [3 points]
  2. Assume the Cleveland vendor goes out of business. How would your answer above change? What additional/alternate analytic techniques would you employ (hint, this now becomes a single period "newsvendor" problem)? [1.5 points]
  3. What is your total expected profit under each of the two scenarios above? [1.5 points]
  4. In light of your analysis, which model (one supplier or two suppliers) would you choose, and why? [1 point]
Exhibit A: WSOM Spirit Gear
 
  Individual ForecastsAverage ForecastStandard Deviation2 x Std. Deviation
ItemSelling PriceFredFelixFannyFaithFatimaFrank
Baseball cap$25 90100951258511510215.3830.77
Men's T-shirt$30 75851101609512010830.4560.91
Women's T-shirt$23 1351601659510512513128.3656.72
Men's Sweatshirt$55 25020028524527028025531.3062.61
Women's Sweatshirt$65 901001101258020511845.2490.48
Delux backpack$75 25522519030517520022548.2796.54
Totals 8958709551,0558101,04593898.27196.54
 
           
Hint: recall that Excel can calculate standard deviation using the "=stdev" function      
Exhibit B: Vendors
 
 VietnamCleveland
ItemMfg CostLead Time (Wks)Mfg CostLead Time (Wks)
Baseball cap$15.0012$27.501
Men's T-shirt$7.5012$15.001
Women's T-shirt$9.5012$15.001
Men's Sweatshirt$20.0012$45.001
Women's Sweatshirt$17.5012$32.501
Delux backpack$25.0012$67.501

Step by Step Solution

3.43 Rating (150 Votes )

There are 3 Steps involved in it

Step: 1

To make a recommendation for how many units of each style to order from the Vietnamese vendor and the Cleveland vendor we can use the Newsvendor model ... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Financial Reporting Financial Statement Analysis And Valuation A Strategic Perspective

Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw

9th Edition

1337614689, 1337614688, 9781337668262, 978-1337614689

More Books

Students also viewed these General Management questions

Question

How do stakeholders impact the uncertainty in a project?

Answered: 1 week ago

Question

What is a firms operating cycle?

Answered: 1 week ago