Chipotle had a reputational crisis that caused their customers to be wary of their food. The food does not appear any different than what it was before, after implementing food safety changes. If you were the decision maker in Chipotle,

 

a) What will you do to communicate your companies new focus on safety?

b) How will you demonstrate the changes to your customer?

c) What other things would you recommend to rebuild the trust with consumers?