Basil's Bicycle Store provides Simon's Transport Shop with a Specialized Tour-de-France replica bicycle, a very expensive model made from carbon fibre with laser-actuated gear shifting, a surround-sound horn, and electric hybrid brakes. The bicycle is to be used for promotional purposes, and has the logos and branding of Basil's store prominently displayed. Basil is hoping that through this marketing exposure to Simon's customers, his business will sell many bicycles