Be creative and come up with your own scenario describing how a business would use Google Ads to help be more effective at turning searches into clicks that go through their funnel and result in a purchase. The business does not have to be real, you can either use an existing business or make one up. The business can be any business including a not -for-profit. Be specific and choose a key word, a product, and your real or imagined businessDon't worry about understanding all the details about the business , focus on your ideas using Google Ads.