"Because a purchase decision may involve more than one source of motivation, consumers often find themselves in situations in which different motives conflict with one another. Since marketers are attempting to satisfy consumers' needs, they can also help by providing possible solutions to these dilemmas. As shown in Figure 4-1, three general types of conflict can occur: approach-approach, approach-avoidance, and avoidance-avoidance."

Choose any 2 different purchases and discuss how you faced one of the three general types of conflict and how you resolved it. You must use 2 different purchases and you must discuss 2 of the 3 general types of conflict. In your discussion be sure to identify how your situation fit the type of conflict selected and to consider how the elements of the marketing mix played a role in causing or resolving the conflict. Basically explain two products with any of the two conflicts.