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Bennett Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of Atlanta. Land and labor are cheap, and competition among developers is fierce. The

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Bennett Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of Atlanta. Land and labor are cheap, and competition among developers is fierce. The homes are a standard model, with any upgrades added by the buyer after the sale. Bennett Builders' costs per developed sublot are as follows: (Click the icon to view the costs.) Bennett Builders would like to eam a profit of 14% of the variable cost of each home sold. Similar homes offered by competing builders sell for $201,000 each. Assume the company has no fixed costs. Read the requirements. Requirement 1. Which approach to pricing should Bennett Builders emphasize? Why? Bennett Builders will need to emphasize a approach to pricing because they are This means Bennett will control over pricing because the tract homes are stiff competition. Data table hasize? Why? pricing because ract homes are Requirements 1. Which approach to pricing should Bennett Builders emphasize? Why? 2. Will Bennett Builders be able to achieve its target profit levels? 3. Bathrooms and kitchens are typically the most important selling features of a home. Bennett Builders could differentiate the homes by upgrading the bathrooms and kitchens. The upgrades would cost $30,000 per home but would enable Bennett Builders to increase the sales prices by $52,500 per home. (Kitchen and bathroom upgrades typically add about 175% of their cost to the value of any home.) If Bennett Builders makes the upgrades, what will the new cost-plus price per home be? Should the company differentiate its product in this manner

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