Bhanumati I don't know about you but seeing the product customization project that we just completed made me really excited about our future in India.

Jayden This is also the case with me. I can see how we can customize the relevant parts of our offer, but we can also standardize on topics that are common to all markets.

Bhanumati Exactly. Now, we have to turn toward one of the 4P's: Place. Here, we are making decisions regarding the most effective market entry strategy for Walmart's entry into India.

Jayden There's a clear link between the external environment, our research, our customization, and how we enter the market.

Bhanumati Unfortunately, Walmart has really struggled to enter certain international markets in the past years. There are a number of competing and conflicting exigencies and are international market entry. Managing these will be critical to our success.

Instructions:

Post your top two market entry strategies for Walmarts expansion into India. Please include a strong defense as to why you believe these are the two correct strategies.

Requirements:

You must include a minimum of two sources to add factual backup to your slides. This should include two global market entry strategies from the Goodluck & Wineaster book.

APA format, including an in-text citation for referenced works.