=+outline the main factors that affect adoption, resistance and diffusion and show how marketers can use their
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=+outline the main factors that affect adoption, resistance and diffusion and show how marketers can use their
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Related Book For
Consumer Behaviour
ISBN: 288449
2nd Edition
Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey
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