Brand Management Assignment Instructions:

Choose any brand that has been around in the market for at least 10 years. Conduct a research on the brand's history and how it has managed its brand over time. Analyze the brand's current brand equity and identify any challenges or opportunities that it is facing.

Proposed a brand strategy for the brand that will help it to maintain or grow its brand equity in the next 5 10 years. Your brand strategy should include the following:

• A clear definition of the brand's target market and brand identity
• A set of brand goals and objectives
• A marketing plan that outlines how the brand will achieve its goals and objectives

Assignment Requirements:

• Write a report that describes your research and findings, including your analysis of the brand's current brand equity and your recommendations for a brand strategy.
• The report should be 6 8 pages long, double-spaced, and in 12-point Times New Roman font.
• Use the rubric to guide your writing and to ensure that you are covering all of the required topics.
• The report should be properly formatted according to APA style.
• All sources should be cited in the text and in the reference list.
• The report should be submitted/uploaded into the LMS Portal before submission dateline.
• Marks will be deducted for late submission.

Criteria	Exceeds Expectations (5)	Meets Expectations (4)	Partially Meets Expectations (3)	Does Not Meet Expectations (1-2)
Understanding of brand management	The assignment demonstrates a deep understanding of the key concepts and principles of brand management.	The assignment demonstrates a good understanding of the key concepts and principles of brand management.	The assignment demonstrates a basic understanding of the key concepts and principles of brand management.	The assignment demonstrates a limited or no understanding of the key concepts and principles of brand management.
Application of brand management principles	The assignment clearly and effectively applies brand management principles to the analysis and development of a brand strategy.	The assignment applies brand management principles to the analysis and development of a brand strategy.	The assignment attempts to apply brand management principles to the analysis and development of a brand strategy, but there are some errors or omissions.	The assignment does not apply brand management principles to the analysis and development of a brand strategy.
Creativity and originality	The assignment demonstrates creativity and originality in the development of the brand strategy.	The assignment demonstrates creativity and originality in some aspects of the brand strategy.	The assignment demonstrates basic creativity and originality in the brand strategy.	The assignment demonstrates little or no creativity or originality in the brand strategy.
Writing and presentation	The assignment is well-written and organized, with clear and concise language. The assignment is visually appealing and easy to read.	The assignment is well-written and organized, with clear language. The assignment is visually appealing.	The assignment is somewhat well-written and organized. The assignment is somewhat visually appealing.	The assignment is poorly written and organized. The assignment is not visually appealing.