Question
brief description of the integrated marketing campaign you selected. Describe the components of the marketing mix used in the campaign, and provide an analysis of
brief description of the integrated marketing campaign you selected. Describe the components of the marketing mix used in the campaign, and provide an analysis of the impact each component of the marketing mix has on the campaign.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
