Business Plan

This is the centerpiece of this course. You will be working towards writing a Business Plan that you personally will come up with a new business idea that will encompass all important aspects of a successful business plan. Be creative with your business plan and let me know if you are stuck in a particular area. The Business Plan is fulfilled in 4 segments weeks 2, 4, 6, and 7. The writing of the business plan will involve the following:

• Business Description
• Market Analysis
• Organization and Management
• Sales Strategies
• Funding Requirements
• Financial Projections

Business Plan #1

Your Paper will include:

1. Introduction Since the first paragraph or section of a document is assumed to be the introduction of the paper, "the heading 'Introduction' is not needed. Do not begin a paper with an 'Introduction' heading (APA, 2020, p. 47). The papers title should be the first heading above the first body paragraph and must be bolded Check Sample Student paper (APA, 2020, pp. 61-67)
2. Business Description The background of the business.
3. Market Analysis The market analysis section describes the market you are trying to enter, your competitors, where you fit in the market, how your product or service is unique, and the level of market share you expect to obtain.

• Industry Attractiveness
• Target Market Attractiveness
• Market Timeliness
• Market Segmentation and Target Market Selection
• Buyer Behavior
• Competitor Analysis (SWOT)

1. Summary