Business Strategy and Corporate- Level Strategies differ primarily in their objectives. A business strategy focuses on competing in the marketplace, while a corporate strategy focuses on business growth and profits. Corporate strategies function at a higher level than business strategies. At the basic level, corporate strategy deals with the question, “What businesses should we be?” whereas a business strategy addresses the question, “How should we compete in that business?

Choose any company/organisation of your choice and discuss the application of the both type of strategies in the chosen company/organisation in detail with clear differentiation of both the strategy applied in the chosen company/organisation.