Businesses with a strong purpose-driven mission are committed to making a positive social impact on society by aligning the company's purpose and values with operations. When a business is purpose-driven this acts as a guiding light for the organization. A strong purpose can direct the business toward its goal and help inspire employees, customers, and other stakeholders. The business that I think of that has a purpose-driven mission is a restaurant called First Watch. First Watch is a daytime American restaurant chain based in Bradenton, Florida. The chain currently has 500 locations in 29 states and over 9,000 employees. This fast casual caf specializes in breakfast and brunch foods. First Watch's mission is to deliver the best customer service by keeping their staff happy. By keeping their staff happy it helps deliver better customer service. Creating a culture where their team and customers feel valued and celebrated for who they are and the differences they bring to the table. The restaurant keeps up with its purpose-driven mission by having operation hours that consist of one shift 7 am-3 pm. Creating an environment where employees work together and are mentored in an inclusive and diverse environment. First Watch realizes that the