Question
Calculate the following marketing ratios for the2020 period only. 1.a.Return on Sales and Marketing investment (2 marks) b.Sales and Marketing expense to Revenue (2 marks)
Calculate the following marketing ratiosfor the2020 period only.
1.a.Return on Sales and Marketing investment (2 marks)
b.Sales and Marketing expense to Revenue (2 marks)
Please show your calculations.
What is the total percentage revenue change for the periods 2016-2017, 2017-2018, 2018-2019 and 2019-2020? (4 marks).
Jane first started shopping at Star Sports Development in 2016. She spends on average $170 per transaction and makes six transactions per year. What is Jane's customer lifetime value if she is expected to continue buying from the company for 10 more years from today? (2 marks).
Please show your calculations.
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