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Calculate your lifetime value for an offering for which you have developed loyalty. Consider the average amount you purchase (AMP) annually, the number of years
Calculate your lifetime value for an offering for which you have developed loyalty. Consider the average amount you purchase (AMP) annually, the number of years you anticipate remaining a customer, and the likelihood of you being retained as a customer.Also, assume the cost to retain you is 10% of your AMS and the discount rate is .05. Please be sure to include what offering you chose,brief summary of how you came up with your calculation and your CLV calculation.
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