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Can someone please help me respond to the following questions? It has to be one of the following answers 1.If Sarah types into a search

Can someone please help me respond to the following questions? It has to be one of the following answers

1.If Sarah types into a search engine the keyword phrase "backyard patio ideas" she is likely a(n)

  • buyer
  • researcher
  • grazer

2.All of the following are factors that can be used when targeting search ads, except

  • buyers
  • geography
  • device type

3.After 3000 impressions, ad A has a CTR of 2% and a conversion rate of 25%, and ad B has a CTR of 4% and a conversion rate of 10%. Which ad is better?

  • Ad B because it has a 4% conversion CTR
  • Ad A because it resulted in 15 conversions
  • Ad B because it resulted in 120 click-throughs to the website

4.CPA stands for...

  • certified professional analyst
  • certified public analyst
  • cost per acquisition

5.Display advertisers can choose from all of the following bidding methods, except

  • cost-per-ad
  • cost-per-click
  • cost-per-acquisition

6.If a company advertises on the keyworddiscounted android tablet, which type of landing page would be best for this ad?

  • Subscription landing page
  • Multi-product landing page
  • Long-copy landing page

7.If an advertiser wants to place a display ad on a specific website, then _____ can be used.

  • keyword targeting
  • placement targeting
  • topic targeting

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