Question
Can you think of any goods or services that should use a different pricing strategy (think of the different psychological pricing techniques). What should they
Can you think of any goods or services that should use a different pricing strategy (think of the different psychological pricing techniques). What should they change and why?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
