Case 1. \"The Great Coco Chanel" t is fairly assumed that the world is driven by consumer preference. However, many brands have conquered the world precisely by breaking the usual consumer values and priorities. At this stage, CHANEL is the number 1 brand in the fashion industry. But few people know that the technology for creating this brand was very complex and almost failed. The history of \"CHANEL" begins in 1913 and reigns in the world of fashion to this day. The brand is based on the idea of a new worldview [to combine incongruous) and clear execution, i.e. the synthesis of technology [model design, clarity of silhouette, quality of material, secrets of cut, handwork] and aesthetic pleasure. At the time, the famous 2.55 bag [a black bag with a gold strap on a red lining] won the whole world due to the fact that it freed the hands of women, because for the first time a bag with a strap was presented. The symbol of the house "CHANEL" is the intertwining of the first two letters of the alias Coco Chanel [currently Gabriel ChaneU. Brand colors are black, white, and gold. Perfume \"CHANEL No. 5\" still, since 1921, to this day are number one in the world. The CHANEL style has been the most elegant and exclusive and the most expensive for more than 90 years. Questions: massive Highlight the main content ofthe \"CHANEL" brand. What do you think is the success of the brand? What do you think is the essence of CHANEL as brand? What brand positioning strategy is used by CHANEL? What reputational and communication risks do well-known brands face