Case $3\mathrm{.}2$ Integrated Case

Auto Concepts

Recall from Case $1\mathrm{.}2$ that Auto Concepts is a new division of a large automobile manufacturer that has been slowly losing market share to its competitors. Auto Concepts was created to reclaim the manufacturer's highly competitive position in the auto industry by developing new models that are more competitive in today's new car market.

Auto Concepts now has five different models that are feasible in terms of engineering and production. The CEO, Nick Thomas, has assigned tentative model names to them. Here are their various features including number of seats, mileage, MSRP $($manufacturer$\text{'}$s suggested retail price$),$ fuel $\frac{?}{C{O}_2}$ and smog rating $(1=$ worst, $10=$ best$).$

"Super Cycle," One$-$Seat All Electric, $350$ miles per charge, estimated MSRP: $$18,000-$$$22,000$; range $200$ miles; Fuel $\frac{?}{C{O}_2}$ rating: $10$; Smog rating: $10.$

"Runabout Sport," Two$-$Seat All Electric, $250$ miles per charge, estimated MSRP $$28,000-$$$34,000$; Fuel $\frac{?}{C{O}_2}$ rating: $10$ ; Smog rating: $10.$

"Runabout with Stowage," Two$-$Seat Plug$-$in Hybrid $($electric and gasoline$),150$ miles per charge, $100$ miles per fill$-$up$,$ estimated MSRP $$30,000-$$$36,000,$ Fuel $\frac{?}{C{O}_2}$ rating: $9$; Smog rating: $7.$

"Economy Hybrid," Four$-$ or Six$-$Seat $($stowage converts to $2$ seats$)$ Hybrid $($electric & gasoline$),100$ miles per charge, $200$ miles per fill$-$up; estimated MSRP $$36,000-$$$45,000,$ Fuel $\frac{?}{C{O}_2}$ rating: $6$; Smog rating: $5.$