CASE # 3

Entertainment Promotions International owns the Canadian merchandising rights to the registered identifying logos of numerous prominent rock groups, for use on such things as buttons, T-shirts, and posters. These rights are worth many millions of dollars. Illegal reproduction of merchandise with the logos and unauthorized sales of the merchandise have cost Entertainment Promotions International millions of dollars in lost sales and the devaluation of legitimate products because of the poor quality of the bootlegged products.

QUESTIONS: A) What legislation would protect Entertainment Promotions International in this case? B) What rights does Entertainment Promotions International have, and what can it do to prevent this from happening again? C) Suppose an unauthorized seller made it clear that it was selling "Genuine Imitation Rock Group T-shirts"; could Entertainment Promotions International do anything about that, and why or why not? D) What other penalties do the illegal merchandisers face?

CASE STUDY RUBRIC

BUSN1155

Criteria	Excellent 5	Very Good 4	Good 3	Needs Improvement 2
Identification of the relevant issues 6 Marks	Identifies and demonstrates a good understanding of the main issues/problems in the case study.	Identifies and demonstrates an accomplished understanding of the most of issues/problems in the case study.	Identifies and demonstrates an acceptable understanding of the some issues/problems in the case study.	Identifies and demonstrates a weak understanding of the issues/problems in the case study.
Depth of Analysis 6 Marks	Presents an insightful and thorough analysis of all identified issues/problems	Presents a thorough analysis of most of the issues identified.	Presents a superficial analysis of some of the identified issues.	Presents incomplete analysis of some of the identified issues.
Conclusions/Outcomes of Case 4 Marks	Student provides a detailed description of the outcomes of the case and also provides appropriate conclusions for the case	Student provides a clear description of the outcomes of the case and also provides a conclusion for the case	Student provides adequate description of the outcomes of the case and also provides an appropriate conclusion for the case	Student does not provide a description of the outcomes and conclusions of the case.
Professionalism, grammar, spelling formatting, and references 4 Marks	Student uses proper grammar, punctation, spelling and provide references in A PA style.	For the most part, student uses proper grammar, punctation, spelling and provide references in A PA style	Student uses inconsistent grammar, punctation, spelling and provide references in A PA style	Student does not use proper grammar, punctation, spelling and provide references in A PA style