Case analysis if use outside source PLEASE INCLUDE CITATION & resource link 1. What is Starbucks' strategy? How has Starbucks' sought to differentiate itself as a supplier of coffee drinks? 2. Why has Starbucks' strategy been so successful in establishing a competitive advantage in the coffee business? To what extent can this be attributed to the overall fit of Starbucks' strategy with the company's external and internal environments and its internal consistency? 3. What threats does Starbucks face? Given these threats, is Starbucks' competitive advantage sustainable? 4. What should Starbucks do to sustain its outstanding performance? 5. Does Starbucks operate in the interests of its shareholders or its stakeholders