Case Study #4: The Fritter Shop - Filled with Potential

file:///Users/armaandharshi/Downloads/ECP005968.pdf Case is on page 40 of this pdf file 1. Perform quantitative and qualitative analysis of each option presented in the case. (It is your discretion as a management team to perform whatever analysis you deem necessary to make your decision. Fully support and justify your decision)

Here are some tips /outline to perform the analysis.

a) Analyze company's financial position (income, profit margins etc)

b) Discuss the accuracy of the owner's estimates based on your impressions of industry trends and the Canadian economy.

Your strategic analysis can evaluate the pros of cons of the following suggested proposals (alternatives). You can brainstorm and propose more creative options.

a) Status quo

b) Wholesale Fritters

c) Franchising

d) Selling the Business

e) You will have to perform A) NBV (Net book value calculations); B) Economic Appraisal; C) Growth Assessment; D) Risk Assessment

f) Option of Co-tenancy (discuss the pros and cons of this option qualitatively)