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Case Study Accorhotel's Digital Transformation How can Accor collect information about what the customer is saying aboutAccor, whether at the beginning, during or after the
Case Study Accorhotel's Digital Transformation
- How can Accor collect information about what the customer is saying aboutAccor, whether at the beginning, during or after the trip? How can Accorencourage and motivate customers to share their experiences and views?
- How has the hospitality digital ecosystem evolved since the writing of the casein 2015? What changes do you expect to see in this industry post COVID?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
