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Case study: Nestle's Pricing Strategy 1. What is the benefit of having multiple pricing strategies? 2. Do you think there is one strategy more valuable

Case study: Nestle's Pricing Strategy

1. What is the benefit of having multiple pricing strategies?

2. Do you think there is one strategy more valuable or beneficial to Nestle than the others?

3. Does this multiple pricing strategy help or hurt Nestle when they need to adjust prices?

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