Question
Case Study: Second Thoughts About a Strategy Shift byElie OfekandJill Avery Analyze the Case above, and answer the question at the end of the case
Case Study: Second Thoughts About a Strategy Shift byElie OfekandJill Avery
Analyze the Case above, and answer the question at the end of the case which is ''Should Augustin abandon his bold strategy?''. Please answer as a written report from the marketing perspective.
https://hbr.org/2014/10/case-study-second-thoughts-about-a-strategy-shift
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
