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Case Study: York Region Background: Wildlife Discovery York Region staff and members of the Rutherford Road construction crew rescued 69 snapping turtle eggs that were
Case Study: York Region
Background: Wildlife Discovery
- York Region staff and members of the Rutherford Road construction crew rescued 69 snapping turtle eggs that were being dug out by a predator while the crew was working in the area
- Snapping turtles are identified as a species at risk because they may become threatened or endangered due to a combination of biological characteristics and identified threats
- It takes 15 to 20 years for a snapping turtle to reach maturity, and many do not make it due to environmental factors such as habitat disruption and predators
Partnership Opportunity
- Transported the eggs to the Ontario Turtle Conservation Centre in Peterborough, Ontario
- The centre agreed to partner with York Region and hatch the eggs
- Once hatched, York Region staff will release the turtles where they were originally found
- The area will be prepared to ensure the turtles stay clear of the road construction area
Communications Plan
- Created a communications plan to inform residents about the discovery of turtle eggs
- Created communication tactics specific to this area such as social media
- Created a media pitch to engage local media to write or film a segment about this discover
- Eggs have just hatched and will be returned to the site
- Communicate this good news to local area residents
- Contact media
- Take photos to send to media outlets
Questions:
- Generate ideas for communicating discoveries like this in future
- Signage, engage local schools?
- What are the best digital marketing tactics?
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