Case: Uber and Stakeholder: Managing a New Way of RidingSubject Area: Change Agents & Stakeholders, Resistance, New Product Challenges

• Assess Uber's position in mid-2015. What challenges does it face? Would it have been able to achieve its staggering success without raising such controversy?
• Do upset stakeholders threaten future growth? What options does Uber have to overcome resistance from different groups?
• Advise Travis Kalanick and Uber about Uber's direction for the future?
• Can a "sharing economy" company insulate itself from critics (and liability for various issues) by claiming its just a marketplace, or just the Tech?
• What lessons did you learn from this case study from a leadership and overall organizational perspective?

Case Link:https://hbsp.harvard.edu/import/1053357