Ch8...Matching Group of answer choices

1. Niche Market

2.Consumer Segments

3. Demographics

4. Key Partners

5.Customer Relations

a. Varied targeted market in order to direct resources effectively and efficiently to customers that will most likely patronize the business or enjoy, or purchase what the business is selling.

b. Identified sets of strategies or tactics to establish rapport with customers.

c. Represent self identifiers such as gender, age race, nationality, salary, ect.

d. Segment of the business that includes suppliers, affiliates, and all external entities critical to making the business run smoothly.

e. Narrowly identified targeted market to an equally narrowly identified group of customers