Chandler is a successful business owner who studies research regarding the underlying values that drive consumers toward certain products and services and away from others. When he asked his marketing team "Why is it important to understand consumer trends?" there were several different responses. Which one is correct?

If a company aligns with a dominant value, it will have a better chance of success.

All marketing efforts should focus on brands or styles that are in vogue today.

Consumer trends are erratic, so analysts focus on repeat purchases rather than trends.

Real values don't change, so today's styles will create tomorrow's trends.