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Chapter 1 1 Melissa A . Schilling discusses new product development goals, which are ( 1 ) maximizing the product's fit with customer requirements, (

Chapter 11 Melissa A. Schilling discusses new product development goals, which are (1) maximizing the product's fit with customer requirements, (2) minimizing the development cycle time, and (3) controlling development costs. Imagine yourself as a manager (or if you are manager, use a real-world example). Your company is feeling the squeeze to update a product offering you select. How would you work to achieve all three of the aforementioned goals, which your text states are often at odds? In your response, ensure you are specific about how you would address the goals and relate to a specific product or service (you can change the names if need be).

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