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Chapter 1 4 Assignment: Exploring Social Media and e - Business 1 7 of 2 5 Total points: 1 4 2 5 Attempts left: As
Chapter Assignment: Exploring Social Media and eBusiness
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As the owner of a confectionary store, Jayla would like to increase her sales by having a greater online presence. All but which of the following are true regarding increasing sales revenue through use of the internet and technology?
Shifting revenues earned from customers inside a real store to revenues earned from these same customers online does not create any new revenue for a firm.
Internet firms such as Amazon generally refrain from linking other sellers of products to their internet sites, since doing so promotes the other sellers and thereby diminishes the competitive advantage of the promoters.
Intelligent information systems store information about each customer's purchases, along with a variety of other information about the buyer's preferences.
The goal of online selling is to find new customers that shop online and generate new sales so that total revenues are increased.
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