Chapter 5

1. Define the Product Market that your product would fall under (for instance a dress might fall under fashion or garments or clothing etc. There are many things your product could fall under)
2. Visit the NAICS website at www.census.gov
3. Click NAICS and enter a keyword in the search box that describes your product market (e.g. ice cream)
4. Follow the instructions to find the specific NAICS code for your product market. Next, do research on the Internet to find economic census data that details the dollar sales and provide the estimate of market potential.

Chapter 6 Building your marketing plan: Do all three tasks

Keep the final modified results from chapter 5 and chapter 6 to use within your groups final Marketing Plan project due at the end of the semester