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Chapter 6 PORTER S 5 FORCES assignment Michael Porter identifies five forces to determine the long - term attractiveness of a market or market segment.

Chapter

6

PORTER

5

FORCES assignment

Michael Porter identifies five forces to determine the long

-

term attractiveness of a market or market segment. Using the

market

markets

the instructor gives you, please discuss each of the five forces in detail as to that market.

TWO MARKET SEGMENTS TO ANALYZE:

Upscale

(

Fine Dining

)

Restaurant

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