Chick-fil-A

You are employed by a research firm that has been hired by Chick-fil-A to help management determine its next international market. Research the problem and provide a one-page executive summary of your findings and conclusion, including three possible international markets and your top recommendation. You may work alone or in groups of up to four, but all members should individually upload the assignment on Blackboard on or before Tuesday October 4, with all names listed. Required assignment, graded extra credit.

Considerations:

Where are the current international locations?

What is the potential market's: size, density, economic/political-legal/competitive/socio-cultural/technological environment?.