Choose a product, product line, service, or brand and discuss its target market(s), differentiation, and positioning statement. You cannot use Apple, Starbucks, or Nike as your example. You must apply all concepts to an actual, specific, company, brand, or product, not a hypothetical one. Is the position statement for the company/product/brand you selected effective? Consider this when answering the question whether the position statement is effective or not. When writing a position statement 1) who are you trying to persuade (target market), 2) Who are you competing with? Who are your competitors, 3) How are you better? What makes you unique? What are your points of difference? Do you have any benefits that dominate competitors