Choose an industry and construct a strategic group map. D o t h i s by identify-ing some of the major players, and some of the key differences in how they compete. Select two factors for the two axes and plot the firms. Do you observe a group structure? Explain. Using the same industry as above, identify three companies that sell a similar product. List some of the product attributes. Now evaluate each company's product on those attrib-utes (okay to do qualitatively) and plot the data using a strategy canvas view. What insights do you gain?

Identify a company whose products you use frequently. Now identify one of its competitors. Imagine that you are the chief strategist for the first company. Using the principles of competitive strategy, list several strategic moves that you think could be effective against the competitor that you identified.

Exercise 3: Identify a company whose products you use frequently. Determine whether this company operates in a monopoly, oligopoly, or competitive market. What does this imply about the competitive strategies most likely to be successful? List some of these"