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Choose one of the following products/services: a.Evian bottled water b.Fiat 500 automobile c.Netflix For the product/service you chose, create the following: A profile for a

Chooseoneof the following products/services:

a.Evian bottled water

b.Fiat 500 automobile

c.Netflix

For the product/service you chose, create the following:

A profile for a typical consumer of your chosen product/service.This profile should include all relevant segmentation variable as outlined in chapter 9, and should give actual personality to the person.Use the 4 main segmentation variable dimensions as your guide - and make them relevant to the chosen product/service (hint - don't miss your behavioural segmentation step).

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