choose the answer and explain

question 36 If the cost is $ 40 and the company wants a mark up of 50%, the sale price must be:

65.25

71.43

80.00

73.43

60.00

QUESTION 38 If the objective is to increase the volume of profit, the company must lower the price of the product when the elasticity index is:

Greater than one

Less than one

Unitary

Inelastic

Equal to 1

QUESTION 38 If the objective is to increase the volume of profit, the company must lower the price of the product when the elasticity index is:

An initial strategy of low price and then go up it is:

Competitive

Penetration

Skimming

EDLP

Overvalue

For communication strategies purposes, a vehicle is:

The new day

The Internet

The press

The TV

Radio

In which international communication objective is it intended that the client knows of our existence and recognizes our brand.

Behavioral

Conviction

Loyalty

Cognitive

Affective

Accessing the prospect on at least one occasion is:

Rating

Reach

Frequency

Gross Rating Point

Compartir

The company must increase the price of the product when the elasticity index is:

Greater than one

Equal to 1

Unitary

Less than one

Elastic

QUESTION 4

The price should be lower when the economy is within the economic cycle, at the stage of:

to. Recession

d. Prosperity

Hyperinflation

c. Recovery

b. Inflation

QUESTION 5

Pricing strategies from the perspective of the company must ensure that:

The price is greater than the perception of value

Price and perception don't match

Price equals perception of value

Are carried out independently of the perception of value

The price is less than the perceived value

QUESTION 6

An online product pricing strategy assumes that:

The client makes a trade up

That differences in price are supported by differences in attributes

That the difference in price is greater than the differences in attributes

The A and the B

The A, B and C

QUESTION 7

Type of countertrade where the company agrees to pay the investment with the merchandise that is produced:

Counterpurchase

Barter

Compensation deal

Bay back

Social dumping

QUESTION 8

You can put a higher price on the Product:

c. derivative

to. optional

b. complement

d. group

and. captive

QUESTION 9

If a company carries out an international strategy where it merges: advertising, advertising, promotional sales, personal sales, etc. we refer to:

Outdoor mix

Communication mix

Marketing mix

Publicity mix

Sales mix