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Chooseanindustrythatfacessignificantchangeoverthenexttenyears.Identify the main drivers of change and construct two scenarios of how thesechangesmightplayout.Inrelationtooneoftheleadingfirmsintheindustry, whataretheimplicationsofthetwoscenarios,andwhatstrategyoptionsshouldthefirmconsider.

Chooseanindustrythatfacessignificantchangeoverthenexttenyears.Identify the main drivers of change and construct two scenarios of how thesechangesmightplayout.Inrelationtooneoftheleadingfirmsintheindustry,

whataretheimplicationsofthetwoscenarios,andwhatstrategyoptionsshouldthefirmconsider.

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