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Chris and Roxanne are planning a dream holiday weekend at a new luxury hotel in Niagara Falls. Even though the hotel is new, Roxanne feels
Chris and Roxanne are planning a dream holiday weekend at a new luxury hotel in Niagara Falls. Even though the hotel is new, Roxanne feels that they may have chosen a poor option and are now committed to staying somewhere they may not enjoy. However, the following day Roxanne got an email from the hotel manager stating that he and the staff were looking forward to their stay and asked if they needed reservations for their free dinner on their firstnight stay. Based on the manager's email, how did it deal with Roxanne's cognitive dissonance?
Question options:
a
by crossselling
b
by disintermediation
c
by implementing a penetration strategy
d
by reinforcing her purchase decision
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