Chris struggles at making estimates regarding his own costs since no marketing, cost or profitability analyses had been done for the YomYom cookbook. Full text is showcased in the text below.

Q1: What are relevant costs Chris and Peter should consider as well?

Q2: Chris and Peter want to learn more about pricing the YomYom cookbook. Please outline different approaches to pricing, their pros and cons, their implications as well as which approach seems to be most suitable for YomYom.

Q3: Calculate the break-even point of YomYom based on the cost information, you find in the mentioned table? (Assumption: Selling Price: 49.50)

Q4: Please describe how Chris & Peter could take advantage of different sales channels and using social media for their marketing campaign from a controller point of view.

Yom Yom: Please recall our pricing case study. From Chris \& Peter you receive the following info.: The Predictive Costs: Despite the positive and creative flow of the project, Chris became more and more concerned with the costs and time spent on YomYom. Chris talked to Peter, and they agreed to put the project "on the back burner" since no marketing, cost, or profitability analyses had been done for YomYom. Some days later, Chris visited his alma mater's library to borrow books on cost management. After reviewing them, he started to collect and predict some cost items for YomYom. He titled the first cost item as Production-Related Costsnamely, printing samples, printing the cookbook, and the editing/proofreading. Getting an overview of the production costs for 3.000 YomYom cookbooks was rather straightforward, according to Chris. He called a couple of printing offices and, for the editing/proofreading, he approached a handful of editors/lectors. Peter and Chris calculated only 4,000 Euro for ingredients/food; however, prices for ingredients tend to be quite volatile. Chris struggled the most when making an estimate on his own costs, the graphic design and photography. Although he managed to come up with some numbers, he is not entirely satisfied. Sales costs are defined by the monthly sales charges from Amazon, some social media marketing costs, and freight costs for direct book sales. Chris and Peter estimate giving away approximately 50 cookbooks for promotional purposes. Printing costs for estimated for 2000 cookbooks. a) What are relevant costs Chris and Peter should consider as well? b) Chris and Peter want to learn more about pricing the YomYom cookbook. Please outline different approaches to pricing, their pros and cons, their implications as well as which approach seems to be most suitable for YomYom c) Calculate the break-even point of YomYom based on the cost information, you find in the above-mentioned table? (Assumption: Selling Price: 49.50). d) Please describe how Chris \& Peter could take advantage of different sales channels and using social media for their marketing campaign from a controller point of view