Chrome File Edit View History Bookmarks Profiles Tab Window Help GOOD? Q 8 Tue Apr 4 2:00 PM m HBO Max X Mail - Assa X Dashboard X Bb Upload Ass X y' madonna s x Madonna L X Business D X + A UPDATES AVAILABLE 2 days ago F C platform.virdocs.com/r/s/0/doc/597033/sp/180199070/mi/573932852?cfi=%2F4%2F4 Upda Do you want to install the updates now? perspective. Data visualization Is a powerful way to simpmy complex adid sets by placing adid m Screen Shot E 144 a format that is easily grasped and understood far quicker than the raw data 71 23-0....17.09 PM K + - D ooo * REVIEW QUESTIONS Screen Shot 023-02...1.17 PM 1. What is big data? 2. What are the four common characteristics of big data? 3. What is distributed computing and how has it helped drive the big data era? Logs 4. What is virtualization and how has it helped drive the big data era? 5. What are the six steps in the data-mining process and why is each important? 6. What are the four data-mining techniques? Provide examples of how you would use each one in business. 7. What is data-driven decision management? 8. What are the four data-mining techniques for predictions and why are they important to a business? MAKING BUSINESS DECISIONS 1. Track Your Life With wearable technology, you can track your entire life. Nike's Fuelband and Jawbone's Up tracks e ID and password, enter them here. If you've used all of your physical activity, caloric burn, and sleep patterns. You can track your driving patterns, iCloud, for example, you have an Apple ID. D: jgreene14@outlook.com Password? 144 * Unit 2 Exploring Business Intelligence Cancel Sian In APR 4 stv ? a WChrome File Edit View History Bookmarks Profiles Tab Window Help G Q 8 Tue Apr 4 2:01 PM m HBO Max X Mail - Assa X Dashboard X Bb Upload Ass X y! madonna s x Madonna L X Business D X + A UPDATES AVAILABLE 2 days ago - C platform. virdocs.com/r/s/0/doc/597033/sp/180199071/mi/573932838?cfi=%2F4%2F4 Upda Do you want to install the updates now? want to measure calories and place unacceptable levels in red and acceptable levels In green. once Screen Shot 145 ed, determine whether you can find any correlations among the areas in your life. 71 + D 23-0....17.09 PM ooo K 2. Butterfly Effects The butterfly effect, an idea from chaos theory in mathematics, refers to the way a minor event- like the movement of a butterfly's wing-can have a major impact on a complex system like the weather. Dirty data can have the same impact on a business as the butterfly effect. Organizations depend on the movement and sharing of data throughout the organization, so the impact of data quality errors are costly and far-reaching. Such data issues often begin with a tiny mistake in one part of the organization, but the butterfly effect can produce disastrous results, making its way Logs through MIS systems to the data warehouse and other enterprise systems. When dirty data or low-quality data enters organizational systems, a tiny error such as a spelling mistake can lead to revenue loss, process inefficiency, and failure to comply with industry and government regulations. Explain how the following errors can affect an organization: Screen Shot A cascading spelling mistake. 023-0...00.50 PM Inaccurate customer records. Incomplete purchasing history. Inaccurate mailing address. Duplicate customer numbers for different customers. 3. Unethical Data Mining Mining large amounts of data can create a number of benefits for business, society, and governments, but it can also create a number of ethical questions surrounding an invasion of privacy or misuse of information. Facebook recently came under fire for its data-mining practices as it followed 700,000 accounts to determine whether posts with highly emotional content are more contagious. The study e ID and password, enter them here. If you've used concluded that highly emotional texts are contagious, just as with real people. Highly emotional Cloud, for example, you have an Apple ID. positive posts received multiple positive replies, whereas highly emotional negative posts received D: jgreene14@outlook.com multiple negative replies. Although the study seems rather innocent, many Facebook users were outraged; they felt the study was an invasion of privacy because the 700,000 accounts had no idea Password? Facebook was minina their posts. Cancel Sian In APR 4 "tv WFinder File c Edit View Go Window Help 5 platform.virdocs.com/r/s/O/doc/597033/sp/180199071/mi/5739328387cfi=%2F4%2F4 EmlainJiow the following errors can affect an organization: 145 cascading spelling mistake. I Inaccurate customer records. I Incomplete purchasing history I Inaccurate mailing address I Duplicate customer numbers for different customers 3. Unethical Data Mining Mining large amounts of data can create a number of benefits for business, society, and governments, but it can also create a number of ethical questions surrounding an invasion of privacy or misuse of nformation. Facebook recently came under fire for its data-mining practices as it followed 700,000 accounts to determine whether posts with highly emotional content are more contagious The study concluded that highly emotional texts are contagious, just as with real people. Highly emotional positive posts received multiple positive replies, whereas highly emotional negative posts received multiple negative replies. Although the study seems rather innocent, many Facebook users were outraged; they felt the study was an invasion of privacy because the 700,000 accounts had no idea Facebook was mining their posts. As a Facebook user, you willingly consentthat Facebook owns evew bit and byte of data you post and, once you press submit, Facebook can do whatever it wants with your data. Do you agree or disagree that Facebook has the right to do whatever it wants with the data its 1.5 billion users post on its site? 4. News Dots Gone are the days of staring at boring spreadsheets and trying to understand how the data correlate. With innovative data visualization tools, managers can arrange different ways to view + the data, providing new forms of pattern recognition not offered by simply looking at numbers. 9&U'IMEPO- Iii\" J1 @"EDV u.- Screen 5 0t )23- 7.09 PM Screen Shot 3' IPM , Screen Shot 23-0.\