Comment on this student answer $"$My Pizza company is called Wendy$$s Pizzeria and the slogan is Slice by Slice!

Top three considerations

Audience $$ Understanding the customers or clients I want to reach out to will be one of my major considerations. Their habits, lifestyle, social media preferences, interests, and online behavior will help determine the media I decide to advertise on$.$ My target audience for the Pizza Company will be teenagers to young adults $($about $12$ years to $35$ years old$).$

Impact and Coverage $$ the effectiveness of the social media platform will also be key. The number of people I could reach out to on the platform. The effectiveness and impact of the platform, does it have the ability to showcase and advert my product to its full extent? Will I be able to determine the audience it has reached?

Cost $-$ I would also consider the cost. Advertising aims to be able to generate returns on my investment, so I would consider the cost of using the platform, is it worth it or will the cost outweigh the benefit.

Chosen Media $$ Instagram

$$Instagram reports that it has $600$ million users globally, $400$ million of whom access the platform every day$($Shaoolian$,2017).$ It is a huge and diverse online community. $$Instagram$$s ad targeting options are pretty robust, which means that most advertisers will find it easy to reach the specific type of audience they$$re seeking$($Shaoolian$,2017).$The platform generates high rates of engagement, with close to two$-$thirds of Instagram users accessing the platform daily$($Shaoolian$,2017).$

I can advertise the company on Instagram through

Pictures $-$ I will post lots of colorful and appetizing images of the pizza. We all know the poplar saying $$you eat with your eye first$.$ The pictures will be visually appealing.

Videos & Promotions $-$I will use the feature of the Instagram stories to share behind the scenes making of the pizza, the thought, work, and dedication put into every box of pizza made. I will also use it to announce promotions and engage with my audience.

Instagram Ads $-$I will use the advertisement to reach a wider audience beyond my followers.

Partner with Social Media Influencers $-$ I will partner with influencers, sharing videos of them receiving orders of our pizza and eating them. These endorsements go a long way in promoting the brand.

Customers can reach out to us through direct messaging and our contact numbers will also be displayed for ease of access.

Instagram is also a good choice as it allows for integration with other various advertising tools such as the parent company Meta $($formerly known as Facebook$).$ It allows Instagram to use ads on this platform.

Language

I will use mostly informal language, using one or two popular slangs understood by the demographics of my target audience. The messages will be casual and friendly building a rapport with my audience.

I will use popular catchphrases such as Finger$-$licking good, Love at first bite, no other crust like this, and so on$.$ I will also use our slogan often thereby building our brand identity and making it more memorable."