1. Company: Google

Scenario: Marketing Campaign Cost Control

Data:

• Monthly Marketing Budget: $5,000,000
• Actual Expenditure: $5,500,000
• Campaigns Run: 20

Requirements:

1. Calculate the budget variance.
2. Determine the cost per campaign.
3. Analyze the reasons for the budget overrun.
4. Discuss strategies for better cost control in marketing.
5. Recommend ways to optimize marketing expenditure.
6. Evaluate the impact of cost control on campaign effectiveness.