Company : Walmart

Based on the company please provide the below answers in detail. Also provide the valid references.

Positioning and targeting: What image do they want to convey? How do they attempt to position themselves in the minds of consumers in the market? What is their current image in the industry and the minds of consumers? Is this image working for them? How does this compare with the image of competitors? Target Customers: Who is their target audience? (describe demographically and psychographically) How does this compare to the competition?

Competition: Who are the retailers' main competitors (both direct and indirect)? What retailers have they identified as competitive threats? Why? How does your retailer compare to these competitors in size, market dominance/share, sales, profitability, etc.? What is your retailer's competitive strength? How do they try to compete? Are there strategies that have not worked for them?