Company: XYL

Business Description

In this section you describe the firms story. What is their business/product, etc.? Are there multiple segments of the business? What is their industry? Is there something about their history that is important (founding, mergers, )? What is their geographical coverage? Are there features about this company that sets it apart from the crowd? Typically (though there can be exceptions), discussion of management is not particularly special.

This business description section will usually be quite short, but after reading it, an investor should know what this company does, and have some idea about what you think is special about it (if anything).

Industry Overview and Competitive Positioning

In this section you describe the industry for your target company. What does this industry do, what are major opportunities and risks to the industry (which will of course also affect your firm), and who are the major players? This is where you will identify the comparable companies you will use in the Relative Valuation section (you should try to find at least 4). This is also where you also discuss your target firms market share, and if they have any competitive advantage.

Stock analysis. As much detail as possible. Thank you