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Compare and contrast Elaboration Likelihood Model using central vs. peripheral route to persuasion, then discuss peripheral cues related to the communicator, communication and audience

Compare and contrast "Elaboration Likelihood Model" using central vs. peripheral route to persuasion, then discuss peripheral cues related to the communicator, communication and audience

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Central vs Peripheral Route in the Elaboration Likelihood Model ELM The Elaboration Likelihood Model ELM proposes two distinct paths people take when ... blur-text-image

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