Consider a product line that has several different items under the same name, making sure you choose a line that includes a category of product in which you have a favorite brand. Describe a three products offered under this brand, identify what stage of the product life cycle you believe each product to be currently, and the type of adopter that is currently using the product. It is more interesting if you find products that are in different stages of the PLC. For instance, Honda - under the Honda brand there are different vehicles, motorcycles, even lawn mowers.

In this product category, what level of brand loyalty do you have? Specifically, what is this brand loyalty based upon and how strong is it? Using the Honda example from above, you would describe the brand of vehicle (whether it is autos, motorcycles, or lawn mowers) for which you have brand loyalty,