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Consider a product you are familiar with. Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality,
- Consider a product you are familiar with.
- Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
