Question
In order to compete with Perodua's Ativa in Malaysia automobile market, ProtonMalaysia has decided to launch a new high-value SUV using more for same valueproposition
In order to compete with Perodua's Ativa in Malaysia automobile market, ProtonMalaysia has decided to launch a new high-value SUV using "more for same" valueproposition with enhanced safety features selling at similar price range to Ativa.Kindly suggest and justify the individual product decisions for this new Proton SUV
in terms of:
a) Quality (4 marks)
b) Features (4 marks)
c) Style (4 marks)
d) New brand name (4 marks)
e) Product support services (4 marks)
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
